Between the 5th and 7th April Apptus sponsored the European computational geometry conference (EuroCG). The conference travels from city to city in Europe. This year it was hosted by Malmö University for the first time. Mikael Hammar, head of the research team at Apptus Technologies, wrote an interesting blog piece about it.
For online retailers with large product ranges, the inability to create relevant merchandising rules for each customer is costing time, money and sales.
Black Friday represents all that is wrong with retail. Price slashing, queuing and aggression aside, it is a day that does more than most to cement the idea that cutting margin is the way to compete. It is a race to the bottom.
Andrew Fowler, UK Country Manager at Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about – no seriously, you’ll be fine!
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, shares his view.
Since the birth of eCommerce, three features of the typical retail website have prevailed. Incredibly, they still force merchandisers to compromise – often at the expense of sales and bottom line.
There is a perception in ecommerce that a focus on promoting best selling products is a sound strategy. That is perfectly logical, reasonable, and wrong.
When Byggmax presented its interim report for the start of 2016, they were delighted to see an increase in net sales of 29.5% to nearly 738 million SEK, compared with the same period last year.