If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, shares his view.
Since the birth of eCommerce, three features of the typical retail website have prevailed. Incredibly, they still force merchandisers to compromise – often at the expense of sales and bottom line.
There is a perception in ecommerce that a focus on promoting best selling products is a sound strategy. That is perfectly logical, reasonable, and wrong.
When Byggmax presented its interim report for the start of 2016, they were delighted to see an increase in net sales of 29.5% to nearly 738 million SEK, compared with the same period last year.
Even when traffic volumes increase by 10-fold over the peak trading times of Black Friday and Cyber Monday Apptus eSales stands a solid as a rock.
Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? No fewer than five of the top 10 hottest e-commerce brands in Sweden according to Market Magazine’s ‘Hottest e-commerce stores 2016 report use Apptus eSales to deliver satisfying and relevant experiences for their customers online.
We at Apptus are happy to welcome Toyota Material Handling, part of Toyota Industries Corporation (TICO) to the family. Together with our partner Avensia we’ve implemented the search and relevance engine from Apptus.
With Black Friday almost upon us there’s been a lot of marketing material circulating from solution providers wishing to convince retailers that their product is what they need to make the most of this now ubiquitous, annual event.
E-commerce managers face many challenges, but perhaps the hardest challenge of all is knowing which are the most important. Often a manager might have a good idea as to what the burning issues are, but sometimes other considerations come into play which mean they get bumped down the list. Political expediency often being one such factor.