Apptus Blog

Black Friday – everything that is wrong with retail

Black Friday represents all that is wrong with retail. Price slashing, queuing and aggression aside, it is a day that does more than most to cement the idea that cutting margin is the way to compete. It is a race to the bottom.

News

October 06, 2016

Automated Merchandising – Why you’d be mad not to!

Andrew Fowler, UK Country Manager at Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about – no seriously, you’ll be fine!

Personalisation

September 19, 2016

Forget Personalisation, see the bigger picture.

If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, shares his view.

Personalisation

June 06, 2016

3 Website Features that Strangle eCommerce

Since the birth of eCommerce, three features of the typical retail website have prevailed. Incredibly, they still force merchandisers to compromise – often at the expense of sales and bottom line.

Why promoting best sellers is ‘wrong’

There is a perception in ecommerce that a focus on promoting best selling products is a sound strategy. That is perfectly logical, reasonable, and wrong.

Apptus customers hit the heights again.

The results from IDG’s twentieth Top 100 List of the best Swedish eCommerce sites across ten retail categories tell a familiar story.  Smart online retailers that are successful in delivering relevant and compelling experiences stand out from the crowd.

News

May 10, 2016

Relevance in the DIY Sector Means Big Business.

When Byggmax presented its interim report for the start of 2016, they were delighted to see an increase in net sales of 29.5% to nearly 738 million SEK, compared with the same period last year.

Peak trading – Bring it on!

Even when traffic volumes increase by 10-fold over the peak trading times of Black Friday and Cyber Monday Apptus eSales stands a solid as a rock.

Personalisation

March 06, 2016

Apptus customers dominate the hottest e-commerce brands top ten!

Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? No fewer than five of the top 10 hottest e-commerce brands in Sweden according to Market Magazine’s ‘Hottest e-commerce stores 2016 report use Apptus eSales to deliver satisfying and relevant experiences for their customers online.

Toyota - Welcome to the Apptus family!

We at Apptus are happy to welcome Toyota Material Handling, part of Toyota Industries Corporation (TICO) to the family. Together with our partner Avensia we’ve implemented the search and relevance engine from Apptus.

News that matters

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Apptus eSales

We bring state of the art personalisation to any eCommerce platform. eSales analyses a customer's behaviour across their entire journey and adapts your store in real-time to deliver a truly relevant and personalised shopping experience.

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