Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? No fewer than five of the top 10 hottest e-commerce brands in Sweden according to Market Magazine’s ‘Hottest e-commerce stores 2016 report use Apptus eSales to deliver satisfying and relevant experiences for their customers online.
This is not a co-incidence.
Apptus eSales goes beyond ‘segmented personalisation’. It is the only solution that delivers a uniquely relevant shopping experience for every customer on every visit – an experience that adapts to actual and predicted behaviour in real time.
Do you want to be on the list but end up asking yourself where to begin?
A good starting point for any online merchandiser is understanding how screen real-estate is currently managed: knowing which systems affect which zones, understanding how they work and to what end (objective) they operate, and then knowing the degree to which each system affects the customer experience.