Apptus Blog


September 19, 2016

Forget Personalisation, see the bigger picture.

If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, shares his view.


June 06, 2016

3 Website Features that Strangle eCommerce

Since the birth of eCommerce, three features of the typical retail website have prevailed. Incredibly, they still force merchandisers to compromise – often at the expense of sales and bottom line.

Why promoting best sellers is ‘wrong’

There is a perception in ecommerce that a focus on promoting best selling products is a sound strategy. That is perfectly logical, reasonable, and wrong.


March 06, 2016

Apptus customers dominate the hottest e-commerce brands top ten!

Just how important is relevance to creating strong e-commerce brands? Brands that customers love and which they come back to time and again? No fewer than five of the top 10 hottest e-commerce brands in Sweden according to Market Magazine’s ‘Hottest e-commerce stores 2016 report use Apptus eSales to deliver satisfying and relevant experiences for their customers online.

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Apptus eSales

We bring state of the art personalisation to any eCommerce platform. eSales analyses a customer's behaviour across their entire journey and adapts your store in real-time to deliver a truly relevant and personalised shopping experience.

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